Independent Campaign Brand & Content

Empowering an independent candidate in a secure political seat.

Client

Zoe Daniel MP

Project

About Zoe Daniel MP

Zoe Daniel is a former ABC foreign correspondent who ran as an independent candidate for the federal seat of Goldstein in Melbourne's south-east, part of the 2022 wave of community-backed independents.

Skills involved

Brand Strategy Campaign Creative Content Production Social Content Digital Strategy

01 — The Challenge

Where it started.

Running as an independent in a seat long considered safe for one party meant Zoe Daniel needed a brand and campaign that could earn attention and trust fast.

02 — The Work

What we did.

We built the campaign brand identity and led content and creative production across social and digital channels to introduce Zoe Daniel directly to voters.

03 — The Impact

What it delivered.

The campaign helped empower an independent candidate to win in a seat that had been considered secure, a genuine electoral upset.

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