Direct Digital Banking Launch

Helping create Australia's first and most successful direct digital bank.

Client

uBank

Project

About uBank

uBank is an Australian digital bank owned by NAB, offering everyday transaction and savings accounts, term deposits and home loans entirely online with no branch network.

Skills involved

Digital Strategy Brand Strategy UX Design Information Architecture App Development

01 — The Challenge

Where it started.

uBank needed to launch as one of Australia's first fully digital banks, competing against established players with decades of brand trust and physical branch networks, all while building a product experience customers would trust with their money from day one.

02 — The Work

What we did.

We worked across brand strategy, product design and information architecture to shape an experience that felt simple, transparent and trustworthy at every step, from onboarding through to everyday banking.

03 — The Impact

What it delivered.

The result helped uBank establish itself as one of Australia's most successful direct digital banks, setting a benchmark for what a digital-first banking experience could look like.

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