Life Events Digital Experience

Award winning digital experiences that connect life events to product needs.

Client

NAB

Project

About NAB

NAB (National Australia Bank) is one of Australia's four largest banks, providing banking, business and wealth services to millions of customers.

Skills involved

UX Design Information Architecture App Development Data & Analytics

01 — The Challenge

Where it started.

NAB wanted digital experiences that met customers at genuine life moments, like buying a home or growing a business, rather than presenting products in isolation.

02 — The Work

What we did.

We designed and built digital experiences that connect real life events to the right NAB products, backed by information architecture and data that kept the experience relevant.

03 — The Impact

What it delivered.

The work was recognised with industry awards for digital experience, and gave NAB customers a more relevant, life-event-driven way to engage with the bank.

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