Category Launch Strategy & Comms

Strategy and comms planning to launch Australia's leading comparison company.

Client

iSelect

Project

About iSelect

iSelect is an ASX-listed Australian comparison service helping customers compare health insurance, energy, life insurance and other household bills online.

Skills involved

Brand Strategy Digital Strategy Content Strategy Campaign Creative Media Planning

iSelect — Category Launch Strategy & Comms

01 — The Challenge

Where it started.

Launching a comparison company in a category with entrenched competitors meant iSelect needed a strategy and message that would cut through immediately, not build slowly over years.

02 — The Work

What we did.

We led strategy and communications planning for the launch, defining the positioning, key messages and media approach that would introduce iSelect to the market.

03 — The Impact

What it delivered.

The launch strategy helped establish iSelect as Australia's leading comparison company, a position it has held ever since.

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