Public Engagement Research Campaign

Research and campaigns for a global leading medical research initiative.

Client

GenV

Project

About GenV

GenV (Generation Victoria) is a long-term research initiative from the Murdoch Children's Research Institute, following Victorian children and parents to improve health and wellbeing across generations.

Skills involved

Market & Customer Research Content Strategy Campaign Creative Content Production

GenV — Public Engagement Research Campaign

01 — The Challenge

Where it started.

As a global-leading medical research initiative, GenV needed to build public understanding and participation at a scale most research programs never attempt.

02 — The Work

What we did.

We combined audience research with public awareness campaigns, translating complex research goals into content people could understand and want to be part of.

03 — The Impact

What it delivered.

The research and campaign work helped GenV build the public engagement it needed to support a medical research initiative of global significance.

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