Festival Brand & Event System

Comprehensive event brand design and collateral for Australia's biggest beer festival.

Client

GABS Festival

Project

About GABS Festival

GABS (the Great Australasian Beer SpecTAPular) is Australia's largest craft beer festival, touring major cities each year and pouring exclusive festival brews from independent breweries.

Skills involved

Visual Identity Logo Design Design Systems Content Production Campaign Creative

01 — The Challenge

Where it started.

As Australia's biggest beer festival, GABS needed a brand and event system that could scale across multiple cities and years while still feeling fresh, fun and true to its craft beer roots.

02 — The Work

What we did.

We developed a complete event brand identity and design system, then extended it across signage, merchandise, digital and print collateral to keep the experience consistent from city to city.

03 — The Impact

What it delivered.

The refreshed brand helped GABS maintain its position as Australia's leading craft beer festival, giving the event a distinct, recognisable identity year after year.

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